The secret to your success is sitting right in front of you.
As a Podcaster, it is extremely important to know your audience and who you want to cultivate as your audience.
That simply means, who is your ideal customer. You have heard that over and over again for many years now. And that is extremely important to understand. What does your ‘avatar’ look like.
I know when I first heard that I was like, what the heck is an avatar. Because I thought it was about the movie, Avatar! Why would I want a big blue alien to represent my audience?
Then someone tried to clarify and what I took from that was, oh! Create a cartoon character that looked like me. And again, I wondered, why would I want to do that.
But you see, I am not afraid to be dumb. So I asked and asked, and FINALLY someone actually listened and helped me to understand exactly what an avatar was and why it was vital to my success as a podcaster. Please note, not just as a podcaster but as a business person, politician, celebrity. All of these need to know who, what, why, where their audience is and comes from.
I finally learned that my AVATAR was actually the intimate detailing of the perfect description of my perfect client/audience/listener/customer.
And why? Well, let me put it another way, if you could absolutely capture the attention of just the person you describe in your avatar description, that person represents over 25,000 people in America alone.
What I am saying is, if you could ONLY sell that one perfect description and they all bought from you your business would be selling at least 25,000 items. Now I don’t know about you but if my podcast could capture an audience of 25,000 people every single week think of my advertising clients. How much would they each pay to tap into a list of 25,000 perfect customers and how much would that be worth to them?
If you could find that place and sell 25,000 of whatever it is your market, would that change your business? But wait!!
Remember this. That perfect client does not buy ONE THING. They buy many things from their perfect store, their perfect service, their perfect supplier of… whatever it is that you sell. They buy many items many times each month or year. Over and over again because you know what makes them happy. You designed your business to make that AVATAR client happy and keep coming back time after time.
When I designed The Happiness Agenda podcast, it was designed so that women would share each episode with their friends and colleagues. They would listen, hear stories of overcoming terrible events in the lives of others, it would help them. And they know, meet, share lives and stories with other women. And to help them, they would share my podcast in order to help other women create lives beyond their own struggles and devastating setbacks.
And I keep saying, women, even though about 20% of my listeners are males. Because my AVATAR was a 48-year-old, white woman, divorced, middle American, living off $50,000 a year with teenage children living at home, with a decent but not new car, fighting to keep enough money to pay the rent and mad as hell that she had not planned better for her husband’s demise/divorce/disease but needs to hear positive things about how other women overcame similar circumstances and not only survived but overcame and excelled.
But I also understand that in today’s society we look for other ways to entertain ourselves. So, yes, come tune into The Happiness Agenda but I am acutely aware of needing other happy places.
Today, one of my fun discoveries was https://armchairexpertpod.com/ a podcast by Dax Shepherd. You may not know him by name but you will recognize him when you see his face. An actor doing a great job interviewing other celebrities. And as we all know, we are a society driven by our worship of athletes and celebs.
So, go ahead, tune in to his video or audio shows but just make sure you come back to The Happiness Agenda you can find it on my website at www.stevesapato.com/podcast
And, while we are at it, find your way to the SmartFem Network on Facebook with my great friend Lea Woodford. If you are an author, speaker, podcaster, publisher or just want to belong to the most amazing and uplifting group of people you can hang with, this is the place. https://www.facebook.com/SmartFem/
Steve Sapato - the most famous unfamous speaker in America and damn fine business coach. You can reach me at steve@stevesapato.com or my website is www.profitbuildercoaching.com but only when you want your company to grow, to get a great speaker, to stop boring meetings, to enhance your employees productivity and happiness... oh, wait... just call - 563-370-4938 and leave me a message. You will be glad you did.
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