DO NOT SELL ME – INVITE ME
I recently added a new
domain because I was adding a whole new coaching system. But here is what I
received from a company in an attempt to market themselves… is this you? Is it
familiar?
Do you really expect get ANY business from it? Or… is it just
what someone who knows nothing about business has told you to do in hopes that it
might work? Do not sell me on your
first contact like this…
_____________
Hello Bob, (the names were changed to protect the unsuccessful)
I’m Ted, a Business Development Executive at ABC Technologies.
I came across your domain today www.starthereforsuccess.com and
found that you had registered it recently.
We have developed more than 900 web presences over the last 7
years. We take pride in our consultative approach that takes you from
developing a Website to implementing Online marketing and Mobile Applications
to suit your business’s needs.
Kindly let me know if you are interested in seeing a few samples
of our work and I’d love to show you. Alternately, I can send you specific
samples if we can connect on the phone and have a quick conversation about your
needs. With just 15 minutes of your time we can see if we’d be a good fit for
each other.
When would be a good day and time to talk?
Looking forward to
hearing from you!
Here is one simple response… NO!
Maybe you should start our communication by saying - Congratulations
Bob! on your new domain name!
I would love to see the finished web page and know what it
is you do for a living that you would purchase a new domain name?
Could you tell me when it will be up and available to view?
Excitedly
Steve Sapato
I would learn about Bob, his business AND his plans or lack
thereof for his new domain! I would establish some rapport. I would connect us.
This approach would tell me if I were wasting my time because- the website is already
up and active, or if Bob has a clue or if Bob needs or will need advice, help
and support.
This approach would tell you if Bob needs basic web training
and information or if he needs advanced information. It would tell you lots and
lots of things... IF
IF you will ASK, compliment and offer support!
Don’t tell me what you do. Don’t advise me unless I ask.
Instead, invite and establish a connection.
What else might you learn from this approach rather than the
first approach? Can you add how else I might approach someone? What else I
might learn and how?
Would love to hear from you. Excited about your response.
Steve Sapato
