A HOOK is a terrible thing to waste

Are you wasting your hooks? Do you even know what a hook is? LinkedIn people don't seem to know.

Why do I say that? .

Are you getting all of these spammy messages from LinkedIn users? Yes, they are getting around the rules and must be sending out thousands of these crappy invitations to connect.

Are you getting them too?

Crazy. They NEVER use a hook. 

A hook is something that grabs people's attention. It is meant to interrupt their thoughts and make them pause over what you are asking, offering, or saying. 

A hook is something everyone should use. Like, 10 out of every 3 people still smoke. They just spotted the Abominable Snowman in Minneapolis! 18 people got sick eating these.

Do you see what a hook is?

Why aren't you using it?

A hook can even be a simple question. Here's one - what is the hardest part of your job? What one thing do you wish you didn't have to do? If you could wave that magic wand, how would it change your business?

But they don't do any of these. They start off with stupid stuff, 'I was looking over your profile, which is amazing, I might add... we're offering - many leaders - how are you ..

Is that the worst marketing you have ever seen? Damn close to it, am I right?

So explain to me why they don't know how to connect? Do you?

Are you sending out messages that are so mundane that people ignore them? Are you simply not connecting with people because you can't figure out how to use a simple thing called a hook?

Then go buy a book. Go read another article. Hire a freaking coach to help you learn how to write a connection letter!

They used to call them sales letters, but everyone knows you offend people by calling them sales letters these days. Sales letters are out of date and dumb. Well? So are your messages if you are not using a HOOK!

Write me a message and let's see if you can HOOK me into reading your message?

After all, I am right here on LinkedIn or only an email (subject line hook) away. Steve@stevesapatoseminars.com

Let's connect and learn how we can collaborate to create more opportunities for you!