What is your hook? Can you all help me out here?
I am looking to find as many email, verbal, and social hooks as I can find to help a lot of businesses grow.
Here is what I am talking about,
Dentist: Have your teeth always been this yellow? (Think you can sell them a whitening program after this observation?)
Dentist: Did you wear braces as a kid? Client: Yes, why do you ask? Dentist: Because a lot of adults who had braces as kids end up with crooked teeth like yours..
What hooks are you using to capture attention and plant the seed that might lead to more business for you?
What most business and salespeople want to do is tell you about their solution to your problem before you even understand the problem!
Salesperson: Without them knowing you're a life insurance salesperson - Did you hear about Mrs. Baxter? Her husband passed away suddenly, and she had to sell their boat! Had you ever seen such a large boat? Fabulous, and she has to sell her house. They are moving next week. Terrible. But I am sure that could never happen to you and me could it! I carry enough insurance to protect my wife and family in case something terrible happened to me. (Then move on from that topic!)
What business are you in and what hooks do you use to add value or create additional opportunities for yourself?
You see, the people who understand 'HOOKS' are the ones stealing all of the business.
If you have ever wondered why some people have so much more business than others? Quite often, they know a lot about hooks, how to use hooks, and how to create opportunities from every hook in their bag!
If you are using hooks, would you put some of yours into the comments?
Steve Sapato is a business coach, speaker, and author.
Reach him at qlman49@gmail.com (Q = Question L = Listen)
