What is your business card selling?
I have looked at thousands of business cards. Read hundeds of articles and looked at the research on business cards and their useage. But this aspect comes under very little scrutiny yet I believe it is one of the most important ideas you will use.
If you are in business for yourself you have to decide what you are selling. I know, you are shaking your head right now. Of course you know what you are selling. Really? Because here is what I know and learned from one of my mentors, Steve Siebold, professional speaker; you choose to see celebrity or product.
What does that mean? Let's use this example. I know a guy, Gabi, who sells office supplies with a catch. He will deliver them for free and keep your office stocked up so you never run out and he will only charge you when he comes back to inventory your stock.
So? What is he selling? Of course you are saying, office supplies with service. But NO!!! Gabi is selling GABI! He is actually selling himself and what he sells, what he brings to the deal. There are hundreds of office supply places. Even many who deliver. Probably a few that offer the same service as Gabi. So what makes him unique? HIM!
It is Gabi Karoli that Gabi is selling. So? What should be on his business card? His photo along with his basic info. All Realtors are selling themselves! PHOTO! Now if I am the owner of XYZ Real Estate and barely involved in the actual selling then my company is who should be on the card and not my picture.
If I am selling the Amazing Misting Chair for sun tanning in 90+ degree heat, them my Misting Chair(tm) should be prominent on my business card.
So, now tell me again, what is YOUR business card selling?
I am Steve Sapato and I train Professional Networking. Please drop me a note if you want to learn more about my FREE video training on Networking Secrets coming out this month.
Mental Prosperity
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